Quick answer and first checks
Prepare a suitable web copy, add a visible watermark where appropriate and keep the original separate. Browser restrictions are an additional deterrent. Distinguish a mark embedded in the file from a layer displayed over the page.
- Keep originals separate from web copies
- Record source and usage information
- Check whether the mark is in the file or on the page
Publish a web-optimised copy, apply restrained watermarks to valuable photos, keep usage terms visible and archive original files separately.
1. Create a separate photo copy for the web
Publishing a file far larger than visitors' screens require is unnecessary for both performance and content control. Use optimised versions at responsive sizes.
Keep original RAW or high-resolution master files safely outside the website folder.
2. Add a visible ownership mark to valuable work
When a portfolio photo is shared elsewhere, it helps if branding or ownership information stays on the image. Position the watermark without covering the photo's main subject.
A single corner signature may be enough for brand visibility; stronger deterrence against cropping may require another placement.
3. State usage and licensing terms clearly
Explaining the conditions under which visitors may use a photo is not a technical barrier, but strengthens the ownership context. This information is particularly valuable on portfolio and press pages.
Clearly stating any permitted uses also reduces uncertainty.
4. Retain source files and production records
Original file dates, the shoot's image set and editing history can help establish the source of a work when needed. Keep these records independently of the website.
Consistent file names and folder structures make large portfolios easier to track.
5. Use browser-level deterrence as a secondary layer
Restrictions on right-clicking and image dragging may reduce casual downloads, but should not be presented as complete protection.
Check their effects on accessibility and user experience, and use them only where genuinely needed.
6. Manage your image policy in one place with Filigrunner
Filigrunner lets you manage watermark placement and right-click or image-copying deterrence within the same settings workflow.
If portfolio and product images have different requirements, use the coverage settings accordingly.
Manage watermarks and image-protection settings centrally.
Frequently asked questions
Can photos on Wix be completely protected?
No. Complete prevention of copying cannot be guaranteed for a photo displayed online. Layered measures make unauthorised use harder and preserve ownership information.
Do I need to add copyright text to a photo?
Not in every case, but usage terms and visible ownership information can be useful, especially for original portfolios.
Does metadata protect a photo?
Metadata can carry source information, but some platforms may remove it. It should not be the only protection layer.
Sources and methodology
The official sources below describe built-in Wix behaviour. App-specific features are explained separately on the relevant product page. Verify the result on your own published site.
Developed by Vebixo Studio
Manage watermark settings with Filigrunner
Explore Filigrunner to manage watermark placement, opacity and coverage for product and site images in one place. Protection controls are deterrents; they cannot completely prevent copying or screenshots.
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