Connect product groups with company information
Finding a product category and understanding manufacturing capabilities are distinct but related tasks. Page structure, category organisation and company presentation were assessed together.
- Product and category structure
- Manufacturing and company content
- Contact routes from relevant products
Project context
Visitors researching a textile business need to understand both the company and its product range. Uluk Textile’s website work focused on presenting that information within a coherent corporate structure.
The central task
General company copy alone could not carry the product information. Categories and page content needed a structure that helped visitors move from a broad introduction to the product group they were researching.
Our approach
Product-led pages, corporate language and visual hierarchy were considered together. Content blocks and categories were organized to make the range easier to explore.
Product and company pages were planned for different questions and search intentions. Repeating the same general text across every page was avoided in favor of content suited to each page’s purpose.
Product taxonomy and content management
Textile categories combine naming, use cases, technical characteristics and visual presentation. The Uluk Textile structure separates product groups from corporate information while preserving a clear route to the relevant category and enquiry step.
Balancing visual presentation and performance
Product photography is central to evaluation, but oversized files can make the mobile experience difficult. Image ratios, source dimensions, alternative text and loading behaviour were considered according to the role of each visual. The aim is to preserve useful detail without unnecessary network weight.
Category SEO and internal links
Category headings, descriptive copy and contextual links were planned to support product discovery and crawlability. Rather than copying the same paragraph across many categories, each section should explain the real characteristics of its product group.
What this project demonstrates
The project shows how a corporate website can support research before an enquiry through product architecture and useful content.
See the published website
The live link opens Uluk Textile’s current website. Its product information and presentation may have changed since the original work.
